The most undervalued, underrated, underappreciated, undereverything wide receiver in the NFL last season was probably Kenny Britt.
Catching passes from the not-so-elite tandem of Jared Goff and Case Keenum is no easy task, but Britt made it work. Take a look at how much better he was versus his 50-plus target teammates last season:
| Player | Targets | Rec | Catch Rate | Yds | Yds/Target | Air Yds Per Catch | YAC Per Catch |
|---|---|---|---|---|---|---|---|
| Tavon Austin | 106 | 58 | 54.72% | 509 | 4.80 | 4.07 | 4.71 |
| Kenny Britt | 111 | 68 | 61.26% | 1,002 | 9.03 | 10.25 | 4.49 |
| Brian Quick | 77 | 41 | 53.25% | 564 | 7.32 | 9.41 | 4.34 |
It's pretty remarkable to see Britt with similar yards after the catch numbers as Tavon Austin considering he was catching the football over six yards further down the field per catch than Austin was. You may think Tavon Austin is bad at football, but Kenny Britt is also very, very good.
Britt's situation isn't massively better in Cleveland, but it's better. The Browns had the seventh-worst passing offense efficiency-wise last season, while the Rams ranked dead last. And he's in a position to see more than the 111 targets he saw last season. With Corey Coleman as the only other sure target in the offense, the two of them could make up close to a 45% or 50% market share, similar to what we would have seen with Coleman and Terrelle Pryor last season had Coleman been healthy.
It's not as though Britt was unusable as a Ram, either. He had five top-24 performances last season, which is a high-end to mid-WR3 total. In other words, his WR53 average cost right now really doesn't make a whole lot of sense considering his situation has gotten (slightly) better.