DraftKings Price: $3,900

It's unfair to say that Jordan Matthews has underperformed this year. It would be easy to look at his numbers and cast him aside since he's the 69th-ranked wide receiver in DraftKings points per game. Context matters, however. The Bills have been winning with a combination of running the ball and being the number-one scoring defense in the league. That changes this week.

Buffalo heads into Mercedes-Benz Stadium, where the Atlanta Falcons are favored by eight points this week. The Bills will likely be trying to play catch-up throughout the game, which will necessitate moving the ball through the air. Matthews, who is averaging 19 yards per catch, should be a big part of the game plan, and we project him to lead the Bills in targets as they work to stay in the game.

Matthews' Reception NEP per target of 1.31 is second to only Sammy Watkins among players who have received at least 10 targets this season. Simply put, on the limited number of occasions the Bills have looked his way this year, he has delivered.

We project him to score 12.1 points this week, returning more than three-times value.