Courtland Sutton had some competition on his own team this year, as his 27.9% target market share was second to Trey Quinn's 33.5%.
Sutton -- 6'4" and 216 pounds -- took over 5 of 13 games by our baseline, however. The small issue? Those games came against weak pass defenses. Check out his game log, sorted by receiving yards market share.
| Game Log | Rec | Yards | Y/R | TD | Yards MS% | Opp. S&P+ |
|---|---|---|---|---|---|---|
| Louisiana Tech | 6 | 68 | 11.3 | 0 | 53.5% | 97 |
| Navy | 7 | 123 | 17.6 | 2 | 47.1% | 104 |
| North Texas | 8 | 163 | 20.4 | 4 | 41.4% | 120 |
| Houston | 11 | 160 | 14.5 | 0 | 40.3% | 67 |
| Connecticut | 7 | 112 | 16.0 | 2 | 40.0% | 121 |
| Tulsa | 6 | 136 | 22.7 | 0 | 37.2% | 107 |
| Tulane | 6 | 107 | 17.8 | 0 | 28.5% | 79 |
| Cincinnati | 6 | 81 | 13.5 | 2 | 27.5% | 96 |
| Central Florida | 5 | 46 | 9.2 | 0 | 16.3% | 27 |
| Memphis | 1 | 35 | 35.0 | 1 | 16.1% | 50 |
| Arkansas State | 2 | 32 | 16.0 | 0 | 12.0% | 64 |
| Stephen F. Austin | 2 | 22 | 11.0 | 1 | 9.9% | |
| Texas Christian | 1 | 0 | 0.0 | 0 | 0.0% | 15 |
In fairness to Sutton, a lot of those games were against weak opponents -- top to bottom -- it just so happened that four of his five big games by receiving market share were against opponents outside the top 95 in pass defense.
In his four games against top-65 opponents by pass defense S&P+, his receiving market shares were his four of his five weakest games by yardage market share.