There's a market inefficiency in the NFL nowadays. And it's not the "passing is more efficient than rushing" argument we've had so many times in the past.
Rather, there's a certain type of pass that can change fortunes in an instant. And teams that emphasize this type of play could be able to snag a leg up on their competition.
We're talking deep balls, baby. These things are almost like a cheat code.
On average, a pass traveling at least 16 yards beyond the line of scrimmage (what we'll define as being a "deep" pass) in 2017 added 0.42 Passing Deshaun Watson, who had a whopping 27.45% deep rate in his 204 attempts. He would have led the league had he qualified. Keep that in the back of your mind when assessing both his value and that of his pass catchers heading into his sophomore campaign.
Once we do this, who went deep most often this year? Let's check it out.