Yahoo Ownership: 43%

Mayfield wasn't the only rookie to pop an eye-opening effort in Week 3. A dominant performance from an Atlanta Falcons wide receiver took place in Week 3, but it probably wasn't the wideout most were expecting:

Calvin Ridley exploded for 3 scores and 146 receiving yards, adding another weapon to an offensive attack that was at a historic level just two seasons ago.

With only four catches coming in to the game, forecasting an outburst like this was difficult to do, but it was sorely needed. Through the first two games of the year, Julio Jones recorded a 39.4% target market share on Matt Ryan's 71 drop backs, leaving the Falcons' passing offense one dimensional. But a 14.1 average targeted air yards -- or the average passing air yards per target -- showed a solid vertical threat was lurking in the Atlanta offense with Ridley.

We may not see anything quite like this from Ridley over the rest of the season, but as part of an offense that's racked up 68 points in the last two games, he is definitely a piece we want to own.