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Unfortunately, Cooper Kupp suffered a bad-looking knee injury in Week 10, and the initial fear (as of Monday morning) is that it's a torn ACL.

A season-ending injury would be a brutal blow for Kupp, who was having an outstanding second campaign. But from a fantasy perspective, Kupp's absence would make Josh Reynolds a must-add player as Reynolds would likely step into a significant role in the high-powered Los Angeles Rams' offense.

Kupp has been a proven red-zone stud in his career, notching 11 touchdowns in 23 games, including 6 scores in 2018. Despite playing just six full games this season, Kupp sits 13th in red-zone targets (12) among wideouts, and he's seen an overall 20% target share with a 20% share of the Rams' air yards, per airyards.com, without removing his missed and injury-shortened games from the equation.

In short, a lot of volume just opened up in one of football's elite offenses.

While it's not as easy as assuming Reynolds will take over Kupp's role, Reynolds should be on the field a ton if Kupp is out. He logged snap rates of 84% and 88% in Week 7 and Week 8, per Football Outsiders, when Kupp was on the shelf with a different injury. He didn't put up huge numbers -- 4 catches for 61 yards and 2 scores over those two games -- but he was a near every-snap player in a great attack.

Reynolds is one of the premier adds heading into Week 11.