Last season, Davante Adams was tied for third in the NFL with 23 red zone targets, while his 34.9% market share ranked second only to Jimmy Graham.
This year, the Green Bay Packers added Graham to the mix, which raised some questions about whose work was going to fall off to make room for the other.
Well, 11 weeks into the season, the answer is crystal clear. Adams has 20 red zone targets to Graham's 8, with Adams' 42.6% market share ranking first in the NFL.
The Green Bay Packers have been hugely pass-heavy in the red zone, throwing on 65% of their snaps inside the 20, and Adams has converted that league-leading market share into 8 red zone touchdowns.
No player has more red zone targets than Adams' 43 since the start of last season (the next-best mark is 39), and whether we're talking overall volume or market share, you're not going to find a player getting more passing game looks in scoring range.