Josh Allen has recorded 19 red zone carries this season. If we just look at the games in which he has played, that is good for a 41.3% rush attempt market share, as well as a 27.9% opportunity market share.
On the season, those marks would rank 26th and 13th in the NFL, respectively.
Yes, 13th. Only 12 players have seen a bigger share of their team's red zone opportunities than Josh Allen. Predictably, none of them are quarterbacks. Despite playing in only 10 games, his 19 opportunities are tied with LeSean McCoy for a team-high, while no other Buffalo Bills player has more than 9.
In Week 15, he handled three of the team's five opportunities, and it's no surprise that he found the end zone, giving him three rushing touchdowns over his last four games.
The Bills aren't a high-powered offense, which does limit Allen's upside some, but being the team's top red zone back, while also obviously standing to benefit from any red zone passing, leaves him with both a strong floor and ceiling in fantasy.