Matt Asiata already had his ownership surge, and he's still taken in just 44.2% of ESPN leagues. Coming off a modest game against the Saints (12 carries for 35 yards and 3 catches for 36 yards), he shouldn't be a hot commodity this week.
However, the Vikings play the Falcons in Week 4. Atlanta allowed at least 40 fantasy points to running backs in Week 1 and Week 2 before they crushed the Bucs on Thursday night. Asiata has been getting touches (25 carries and 8 receptions) in the past two weeks, and it's a bit of an overreaction to think the Falcons can suddenly stymie running backs altogether.
With Teddy Bridgewater starting, Asiata could even see a few more carries in a conservative approach. He's basically a volume play against a bad defense, and sometimes, that type of opportunity matters more than talent.