What did I just tell you? Buy the consistency!
Same situation as Hawkins: he's his team's top wideout, owning targets and making plays. Yes, he's not a brand name and yes, the quarterback throwing the ball to him is more than questionable but ask yourself: would you rather have Doug Baldwin right now? Would you rather have Justin Hunter? Would you rather have Greg Jennings? I'll bet all three of those massively inconsistent, disappointing options are more owned than Brian Quick.