Player props can be useful in a variety of ways, from taking advantage of them straight up within the betting market to measuring a player's potential to produce in daily fantasy football.

Here we'll focus on utilizing our projections and a slew of other tools to help make money betting player props. For this article, we are using the odds provided at NFL odds to pinpoint spots where value can be had on Sunday.

The prop-betting experience on FanDuel Sportsbook is getting even more fun. You can track your player props with real-time updates and place in-game props with ease.

Note: Betting lines and our player projections may change throughout after this article is published.

Cooper Kupp Super Bowl MVP (+550)

It's obvious that signal-callers generate the lion's share of attention for awards like these. I totally dig it.

But has anyone been more dominant this season than the product out of Eastern Washington, Cooper Kupp? The season-long superlatives are downright incredible.

Kupp led the league with 1,947 receiving yards, including a whopping 145 catches on 191 targets.

Has that slowed down this postseason at all with defenses focusing to take him out of the game? No. Kupp has garnered 32 targets in three games, catching 25 passes for 386 yards and 4 scores.

If we peek at our power rankings, the Cincinnati Bengals are a bottom-half defense against the pass, too.

In the playoffs, Tyreek Hill recorded 7 catches for 78 yards and a score, and Derek Carr and Patrick Mahomes both topped 275 passing yards against them.

Here's a snapshot of the seven other receiver MVPs in the game's history.

Kupp's baseline projection from numberFire: 8.4 catches, 109.4 yards, and 0.77 touchdowns.

I think it's worth the gamble here.

Tee Higgins First TD Scorer (+1200)

While teammate Ja'Marr Chase garners the majority of the attention -- and rightfully so after a downright brilliant rookie season -- wide receiver Tee Higgins has been filthy in his own right.

Chase is a candidate to draw blanket coverage from Jalen Ramsey, who is making a case to shadow Chase on Sunday -- something he hasn't done all season.

If he does, that could lead to a big day for Higgins.

We saw just in the AFC Championship that he led the team in targets (10), receptions (6), and receiving yards (103).

Just a few weeks ago, Mike Evans racked up 119 yards and a score against this Los Angeles Rams defense, too.

With these types of odds, it's hard to ignore Higgins and the value here.

Matthew Stafford Anytime TD Scorer (+800)

As I have written this piece over the last few weeks, a question has consistently come up for quarterbacks. This is an easy bet if they pass for a touchdown, right?

Not exactly. Betting on a quarterback means they have to run the ball in -- or they could catch a touchdown pass, as well.

Neither quarterback has shown a ton of rushing prowess. In the regular season, Joe Burrow scored twice on the ground, and Matthew Stafford didn't score once this regular season on a sneak.

However, Stafford has two rushing touchdowns to his name in the playoffs.

On the full season, the Rams actually lead the NFL in percentage of touchdowns from inside the 10 coming via the pass (69.4%). That would normally speak to avoiding a rushing score for Stafford.

However, they've shown a tendency shift in the playoffs. On plays from inside the three in the postseason, the Rams have called six rushes to just one pass. Three of those carries went to Stafford, who is tied with Devin Singletary for most carries at the goal line in the playoffs.

Given these odds, it's worth the dart throw to see if Los Angeles commits to letting Stafford take more chances near the end zone in the final game of the season.