not only do some see Coleman as a fine fit for the offense (including Coleman himself, prior to the draft), but can we talk about how the Falcons used a third-round pick on the guy? Trust me, I understand that teams don't always make the best, optimal choices when they draft players, but if Coleman's not at all a zone-blocking back, then you have to question a lot more than who's going to lead the team's backfield this season.

Think of it this way: Atlanta has one of the more in-demand offensive coordinators in the game now, and his coaching staff just selected a running back by using more draft equity than the team (under a different regime) did with Devonta Freeman, a back who was insanely ineffective a season ago.

This shouldn't be ignored.

3. Coleman Is More Athletic

And then there are the measurables. Coleman didn't participate in the Combine thanks to a foot injury, but his Pro Day 40-yard dash clocked in at 4.39 seconds. That's nearly 0.2 seconds faster than Freeman's 4.58.

According to MockDraftable.com, one of Coleman's top physical comparables is PlayerProfiler.com agrees, too. Coleman's top comparable is Jamaal Charles, while Freeman's measurables look like James White.

4. Ambiguity Matters

Sometimes a little ambiguity in fantasy football is a good thing. Because ambiguity pretty much just means variance, it looks at both sides of the equation for a player -- both the good and the bad.

In Coleman's case, the "bad" has to do with Freeman's ability to catch the ball out of the backfield, a potential fit in Kyle Shanahan's offense and general inexperience. But as I showed above, each of these reasons aren't incredibly meaningful considering Freeman struggled mightily toting the rock last year, this regime with Kyle Shanahan selected Coleman in the third round, and inexperience also means potential.

Let's face it: the "good" for Tevin Coleman is much better than the "good" for Devonta Freeman. We saw Devonta Freeman last season. We saw that he wasn't an effective running back. Is his ceiling really getting you excited?

Exactly.