As a general fact of human existence, inconsistency frightens people.

Whether it is inconsistency found in a partner, a job, or any other important facet of life, we tend to shy away from things that our brains tell us we cannot regularly count on. When it comes to fantasy football, our brain generally wants to behave in the exact same way.

This brings us to
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But even though last season was a roller coaster ride for fantasy owners rostering Jackson on a week-to-week basis, I still believe there are reasons to take the perceived gamble on him again in 2015.

Cost Of Acquisition

We know from looking at the chart above that Jackson was an inconsistent fantasy scorer from week-to-week in 2014, which led to him finishing as the WR23 in PPR scoring, just slightly ahead of offseason coaching additions and can somehow stay healthy, he may not have to deal with in 2015.

According to Fantasy Football Calculator, Jackson is currently being drafted as the WR28 -- a small, but still relevant discount from his finish in 2014. Add in the fact that Jackson (6.04 overall) can be had almost three full rounds after Net Expected Points (NEP) metric, which indicates how far above or below expectation level a player performs, we can see that Jackson was among the league’s best in efficiency on a per-target basis last season.

Out of 58 wide receivers who saw at least 80 targets, Jackson finished third in Reception NEP per arget. Only Kenny Stills and Dez Bryant were better in the grouping.

His 0.94 mark meant that for every target he saw, he scored almost an entire point for his team. Cooks, on the other hand, registered a 0.60 Reception NEP per target.

Now entering the prime of his career, Jackson’s efficiency on a per target basis has risen over the past three seasons.

Embracing The Volatility

Over the span on his seven-year career, Jackson has shown the ability to stretch the field vertically, post insane yards per catch totals, score touchdowns on an elite level despite his lack of size (nine touchdowns in both 2009 and 2013), and exhibit top-tier efficiency metrics.

Even though he fits much better in a best-ball format where the low-scoring weeks are filtered out, Jackson still provides value at a Round 6 ADP in re-draft leagues.

Drafting Jackson is not for the faint of heart and probably best for those with a gambler's mentality. Your brain will probably advise against it on draft day. But for those owners looking for a potential week-winner not named Dez Bryant, Demaryius Thomas or Odell Beckham, Jackson is a solid option who can be had in the middle rounds.