Zay Jones leads Buffalo Bills wide receivers in targets this season with a paltry 4.3 per game, while his 23.5% catch rate this year has been nothing short of abysmal.
Jordan Matthews has the second-most targets in the group, but he's expected to be sidelined for at least a month with a thumb injury.
Things are lining up nicely in Buffalo for Andre Holmes -- who has turned 8 targets into 6 receptions, 35 yards and 2 touchdowns -- to step into a much larger role.
Tyrod Taylor has not been throwing to his receivers much, with Charles Clay and Lesean McCoy leading the team in targets, but that's not a huge surprise when the starters include a guy like Jones, who has been inefficient.
Holmes has shown some promise in limited work during past seasons, turning 24 targets into 14 receptions, 126 yards, and 3 touchdowns in 2016 after posting 14 receptions for 201 yards and 4 touchdowns on 33 targets in 2015. He has a good shot at seeing a significantly increased role over the next few games.