Market Share Report: John Brown Is Officially Back

Red-Zone Market Shares

1. T.Y. Hilton Has Stupid Upside

You've probably noticed by now that the Indianapolis Colts' offensive line is a complete train wreck, and it has dragged almost every asset's fantasy value down the tubes. That has allowed some of what T.Y. Hilton is doing right now to fly under the radar, but we shouldn't let that continue.

In the Colts' loss on Sunday, Hilton was targeted twice in the red zone, giving him seven such targets on the season. This puts him one behind the league-wide leaders in the category even though the Colts' overall offensive efficiency has kept them from generating a plethora of trips to that part of the field. Hilton has controlled 36.8% of the team's red-zone targets, second behind only the aforementioned Emmanuel Sanders among wide receivers.

Basically, a deep-threat receiver who always had solid upside in the past is now seeing the bulk of the high-leverage targets. Yeah, that's worth noting.

Hilton is one of two players who has seen double-digit targets in every game this year (with Jarvis Landry being the other), giving him a respectable floor. His red-zone usage and big-play abilities give him a silly ceiling. This is a guy we'll want to target with regularity even if the Colts continue to struggle.

2. Matt Jones Is Gaining Red-Zone Usage

The red zone has never really been a point of emphasis for Matt Jones enthusiasts. He did get 26 carries inside the 20 last year, but he had almost as many fumbles as he had touchdowns. That's not a great formula for inspiring confidence in your coaching staff. He seems to have turned that around of late.

Over the past three weeks, Jones has handled 68.8% of the team's carries inside the 20, the 11th-highest mark in the league, and the bulk of that came on Sunday. His six carries in that game easily out-paced the one each for Chris Thompson and Rob Kelley, and Jones punched one in for his second touchdown of the season. He also played 66.1% of the snaps -- the second-highest mark of his career -- in a game where Washington was somehow trailing entering the fourth quarter. This was a solid game for Jones' usage.

Looking forward, the schedule isn't easy for Jones. The team is on the road for three of its next four games, and they face a couple of tough run defenses even after that. That puts a big dent in Jones' season-long value. However, when the team figures to generate a good number of scoring drives, Jones is a guy who could bring some decent upside thanks to his new-found role near the goal line.