Market Share Report: Le'Veon Bell's Big Day Shall Come

Red-Zone Market Shares

1. Le'Veon Bell's Breakout Is Coming

Le'Veon Bell has fewer rushing touchdowns this year than Minnesota Vikings tight end Rhett Ellison, and Bell is still averaging 17.2 half-PPR points per game. Dude finna go bonkers.

Bell may not have any touchdowns, but he is at least getting opportunities. He has controlled eight of the 20 total red-zone opportunities the past four games, and he has multiple red-zone opportunities in three of those four contests. Now, Ben Roethlisberger will be a week further removed from his injury, and the Pittsburgh Steelers are heading home, where their offense generally slays.

We've seen already that Bell has a grotesque floor with his 23.0% target market share before we even factor in his rushing volume. He also has a ceiling, though, with this red-zone usage, and we'll likely see that in the very near future. If you can somehow buy low, do so, and we should be hammering this guy hard in DFS.

2. Odell Beckham's Two-Touchdown Day Was No Fluke

Odell Beckham's known for long, majestic touchdowns that make your jaw drop and your insides tingle. Sunday, though, he notched a couple of relative bunnies, scoring from 26 yards and one yard out. These shorter scores may not have been a fluke, though.

For the season, Beckham sits third among wide receivers in red-zone target market share at 33.3%. Over their past five games, a full half of the targets in close have gone Beckham's way, the highest mark of any player at any position in the entire league. This would seem to be noteworthy.

Beckham has always had the ability to post a grotesque total with long touchdowns. Now, though, he's developing a role that will only increase his touchdown potential. The player with one of the highest ceilings in the entire league is trending up, and that should make his owners simply giddy about his rest-of-season outlook.