Market Share Report: Tyrell Williams Has Both Safety and Upside

Red-Zone Market Shares

1. Jonathan Stewart Keeps Getting Work Close

The Carolina Panthers ran 10 plays in the red zone in Week 12 against the Oakland Raiders. Eight of those plays were carries by Jonathan Stewart. That would seem to be significant.

A player's not going to have an 80% red zone market share for an entire season, but this is still reflective of what has been a meaty role for Stewart inside the 20 this year. He leads all players in red zone market share over the past five weeks at 51.1%. Stewart has at least three red zone carries in every game since returning from injury except for one, and he has had seven or more in two of those games. When the Panthers get in striking distance, Stewart's getting the rock more often than not.

The Panthers' matchup this week against the Seattle Seahawks is frightening, and it's not one where you'll want to invest in Stewart. But they should be able to post a solid point total in each of their three games after that, so you know that Stewart will have to be on your radar.

2. Anquan Boldin's Touchdowns Aren't Fluky

Behind door No. 1, you have Anquan Boldin's targets inside the 10-yard line this year. Behind door No. 2 are Julio Jones' red zone targets. If you're trying to pick the larger quantity, you've got to go with Julio, right?

Obviously -- because we're even asking the question -- that's not the case. Boldin has six targets inside the 10 this year, equaling Jones' six red zone targets. At least these two are both considered to be among the top wide receivers in the game.

It isn't just Jones to whom Boldin compares favorably this year, though. He ranks eighth among all wide receivers in red zone target market share at 26.7% of the Detroit Lions' targets in close. The cheapest guy ahead of him (based on FanDuel's Week 13 pricing) is Emmanuel Sanders at $6,400. Boldin is just $5,000 heading into a matchup with the New Orleans Saints. You can probably see where we're going with this.

The intriguing thing about Boldin is that his targets haven't just come in the red zone recently. He has nine targets in each of the past two games, a solid total for a guy at his price. It may feel like you're chasing points after Boldin's solid outing on Thanksgiving, but his usage actually makes him a decent process-based pick in games where the Lions will be able to generate points.