Market Share Report: DeAndre Hopkins Shows Flickers of Life

Red Zone Market Shares

1. Derrick Henry Carves Out a Role

DeMarco Murray has had baller usage the entire year, and that continued Sunday with 18 carries, 6 targets, and a 78.8% snap rate. You'll take that from a running back every time, assuming it would give the player a high floor and a shot at some upside.

Unless that guy's backup pilfered all of his red zone usage, that is. That's what happened to Murray Sunday.

The Titans ran the ball inside the 20 on five occasions in Week 15, and all five of those carries went to Derrick Henry. Henry now has 56.25% of the team's red zone carries the past three weeks, pushing Murray all the way down to 37.50% over that span. Murray's awesome, and we want to use him when we can, but this is a big ding to his value.

We don't need to rule Murray out completely the final two weeks for DFS. He gets tons of usage, and that can always lead to a long touchdown for a ceiling game. But we also can't ignore Henry's apparent newfound role in the red zone as long as Murray's price remains as lofty as it has been.

2. Mike Evans' Struggles Aren't a Major Concern

If you've rostered Mike Evans within the past few weeks, you're probably a bit frustrated with the results. I'm definitely not speaking from experience here. Nope. Not at all.

Thankfully, if you're hoping to do so in the future (namely a matchup this weekend against the New Orleans Saints), there are still reasons to love this freakish beauty. They stem largely from his red zone usage, but his overall market share isn't bad, either.

Over the past five games, Evans has 28.57% of the Tampa Bay Buccaneers' red zone targets. This is actually a slight increase from his season-long mark of 26.67% in that department. Additionally, even though Evans hasn't exceeded eight targets in any of the past three games, he does still have a 24.72% target market share. That's not as grotesque as his numbers from earlier in the year, but when combined with his talent and red zone usage, it means he's a desirable fantasy asset.

The Buccaneers will be on the road facing a fast-paced team as three-point underdogs on Saturday, a script that is conducive to high passing volume. Evans' targets will rebound soon, and given the matchup, a spike in production could very well come along with them in Week 16.