Week 11 Fantasy Football Market Share Report: Samaje Perine Reemerges

Receiving Market Shares

1. Corey Coleman Jumps Right Back Into the Fold

Pretty much everything you can think of was working against Corey Coleman in his return on Sunday. Not only was he playing against a historically-great Jacksonville Jaguars pass defense, but his quarterback was a rookie with a startling lack of efficiency, and the winds were whipping at 16 miles per hour.

He still turned 11 targets into 6 catches for 80 yards. That'll get your attention in a hurry.

This was just Coleman's second full game this year. They have come against the Pittsburgh Steelers and Jacksonville Jaguars, the teams ranked 10th and 1st, respectively, against the pass, according to numberFire's metrics. In those games, Coleman has 27.9% of the team's targets and 37.1% of their air yards, according to FantasyADHD.com. Even when those passes are coming from someone struggling as badly as DeShone Kizer, that carries value.

Things don't get easier in the scheduling department right away for Coleman as he'll face the Bengals, Los Angeles Chargers, and Ravens within the next four weeks, but he has shown that doesn't really matter. He's going to get volume, and a lot of it is going to be down the field. If Kizer's going to force the ball to Coleman, we should be forcing Coleman into our lineups.

Coleman's $5,800 on FanDuel for Week 12, a price that doesn't reflect how involved he is in the offense. While we never want to dive all the way in on assets in this offense, it's time to start plugging in Coleman before his salary shoots up.

2. Kenny Stills Mixes Up the Dolphins

We've now got three games of data on the Miami Dolphins since DeVante Parker's return to the lineup. And they are somehow managing to feed all three of the top wide receivers.

Let's just make this super basic and look at the target distribution of profiles of Parker, Kenny Stills, and Jarvis Landry in these three games. Here, a "deep" target will be defined as any pass that travels at least 16 yards beyond the line of scrimmage.

Normally, we'd be checking our life insurance policies if Landry had just 24.6% of the team's targets, but some of those have been more than a half yard beyond the line of scrimmage, and plenty have been in the red zone. Landry's upside is becoming much more palatable.

As for Stills, his big breakout Sunday is going to get people sniffing there. But as you can see above, it has still been "big play or bust" for him. But he could benefit big time if the Dolphins were to make the switch to Matt Moore permanent.

Over the past two years, we've seen Moore play for parts of seven games. That's a pretty decent sample. Here's what Stills' market share has looked like when Moore has thrown the ball compared to the team's other quarterbacks.

It's worth noting that two of Moore's games this year came with Parker in street clothes, but after Moore entered on Sunday -- when Parker was healthy -- Stills had 7 of 26 targets. The two seem to genuinely have a rapport, and it should influence the way we handle Stills if Moore gets more action.

We'll have to take a wait-and-see approach here because the Dolphins haven't said which quarterback will be under center in Week 12. But if it does wind up being Moore, Stills should become a bit rosier in our eyes while Landry remains largely neutral and Parker slides back a hair.

3. Alshon Jeffery Supplants Zach Ertz As the Top Target

Early on this year, consistency was not a strength for Alshon Jeffery. He exceeded 60 receiving yards just once in the first five games, and he was held to just four targets in the final game of that stretch. He was in a new offense, so this made sense, but it was still disappointing.

The past five games, though, have been radically different, and they have had a big effect both on Jeffery and on teammate Zach Ertz.

Now, Ertz did miss a game in this stretch due to a hamstring injury, and we have to account for that. But here's each player's target market share the first five games compared with the past five. For Ertz, the game he missed is omitted.

If you want to chalk up this to the injury for Ertz, you may try to do so. But he hasn't exceeded six targets since Week 5, and the game he missed was in Week 9. He's simply not worth his salary right now, and we need to back off in DFS.

For Jeffery, though, it's a different story. Getting 30.2% of the targets in any offense is something we should covet, but it's even more important when it's one as efficient as that of the Philadelphia Eagles.

Jeffery gets a revenge game this week against his old friends in the Chicago Bears, and it's one where the Eagles may not have to throw much. But with Jeffery's price still reasonable at $7,100, it's absolutely fine to plug him in. We know the Eagles will move the ball and score points, and Jeffery figures to be a big part of that while the game is within reach. Until we get reason to believe otherwise, Jeffery is the top asset in this offense, and Ertz is a distant second.