Week 15 Fantasy Football Market Share Report: Danny Amendola Is a PPR Option in Championship Week

With 15 weeks in the books, our lineups are so personal we can quote specific stats and bad beats for every week and likely most of our rosters.

But Week 16 means you’ve persevered, probably gotten some luck go your way, and by all accounts, likely drafted well and played the waiver wire like a pro.

In the final week, slight tweaks are all that’s necessary to a championship game roster and only if you’ve lost a stud or two. Fantasy is weird, unpredictable and maddening, so try and enjoy the final ride, because it’s a long offseason, even if you win this week.

Rushing Market Shares

Mike Boone

After Dalvin Cook got banged up for the second time in consecutive weeks, Mike Boone took over and rushed 13 times for 56 yards and two touchdowns.

Last week, Boone saw 13 carries to Ameer Abdullah's five, so it appears Boone is the back to own here if Cook and Alexander Mattison are forced to sit this week. As of Tuesday, it appears Cook has a real shot to play, but we'll need to stay tuned to this situation all week.

At a minimum, Boone is a high-priority add, and he's a plug-and-play asset if both Mattison and Cook are sidelined.

Tony Pollard

Ezekiel Elliott understudy Tony Pollard isn’t a new name for fantasy owners, but his usage and ability to spell Elliott are significant.

Against the Los Angeles Rams in Week 15, Pollard dazzled with a 12-carry, 131-yard game, and he saw 33 percent of the Dallas Cowboys running back attempts.

Pollard’s market share came with Zeke handing 24 carries of his own, and Pollard got more work due to the blowout nature of the game, something that's unlikely to play out in Week 16 as the 'Boys hit the road to face the Philadelphia Eagles.

Still, Pollard is a great dynasty buy this offseason, and if you play in a league that uses Week 17, he needs to be owned.

Receiving Market Share

Danny Amendola

When the Detroit Lions visit the Denver Broncos on Sunday, Kenny Golladay will draw a majority of the defensive attention, leaving Danny Amendola as the likely biggest beneficiary now that Marvin Jones is done for the season.

This played out in Week 15 versus the Tampa Bay Buccaneers. Amendola drew 13 targets, catching eight for 102, and had 138 air yards, according to AirYards.com.

Amendola’s 33.3 percent target share a week ago is likely more repeatable than his 13 targets, but he’s a deeper-league PPR flex play this week in a game in which the Lions should see a negative game script as a touchdown underdog.

Albert Wilson

It’s a deep, deep play, but Albert Wilson, wide receiver for the Miami Dolphins, could be a useful option in Week 16.

In Week 15, Wilson tied tight end Michael Gesicki with eight targets. Wilson turned his eight looks into five receptions for 59 yards. He did most of his work underneath, notching just 68 air yards.

Wilson's 19.5 target share is a decent mark, and he's a dart throw add in PPR leagues for those who lost a wideout in the past couple weeks during Receiver Armageddon. The matchup versus the Cincinnati Bengals is a great one in Week 16.

Red Zone Market Shares

Carlos Hyde

Carlos Hyde's fantasy usefulness as the starting running back for the Houston Texans has come in waves, and if any running back has been up and down as a starter, it’s Hyde.

Despite his inconsistency, his red zone work has been pretty darn good with a 55.8 percent red zone rushing market share for the Texans, the 14th-best clip among all backs. Hyde’s 29 red zone rushing attempts have yielded only four touchdowns, but the opportunity remains.

Hyde resides in low-floor, interesting-ceiling range in a title-week date with the Tampa Bay Buccaneers. While Tampa has a good run defense, Deshaun Watson should have plenty of success through the air, potentially setting up Hyde for a few red zone carries.

Mike Williams

It hasn’t been a good season thus far for Mike Williams, but his red zone usage is nice. His 13 targets put him up near some of the game's elite wideouts -- Davante Adams (15 red zone looks), Mike Evans (16) and teammate Keenan Allen (17).

Overall, he owns a 23.08 percent red zone target share for the Chargers, and inside the 10-yard-line, his red zone target share goes up to 33.3 percent.

Williams is a legit WR2 option, especially this week in a plum matchup with the Oakland Raiders, a defense that has allowed the seventh-most standard league points to wideouts.